I’m embarrassed to say that until about a year ago, I didn’t really think twice about buying Charmin’s luxuriously soft toilet paper, or going through paper towels at a rapid clip (at the table as napkins, for spills and cleaning…with two little kids you can get through a roll pretty darn quickly). When I started reading more about climate change, Facebook started showing me targeted content about how our addiction to soft toilet paper is destroying Canada’s boreal forest.